Privacy Policy

This Privacy Policy (“Policy”) explains how we collect, use, store, and protect personal information you provide when accessing or using our website drmartenis.com (the “Website”)—the official US platform for Dr. Martens products (including boots, shoes, kids' footwear, and related items). By using the Website, placing an order, or interacting with our services, you consent to the practices outlined in this Policy.

1. Information We Collect

We gather personal information to process orders, improve your shopping experience, and communicate with you. The types of information we collect fall into two categories:

1.1 Information You Voluntarily Provide

You share this information directly when using our services, including:
  • Order & Account Details: When placing an order or creating a Website account, we collect your full name, email address, shipping address (e.g., 197 Todd Lane, Smyrna, Tennessee 37167, United States), phone number (if provided), and payment information (e.g., credit card details—processed and stored by trusted third-party payment providers, not retained directly by us).
  • Communication Data: If you contact our customer service (via email at service@dagmedawer.com or the Website’s contact form), we collect your message content, inquiry details, and any additional information you share to help resolve your request (e.g., order numbers, product issues).

1.2 Automatically Collected Information

When you visit or use the Website, we may collect non-personal and technical information through cookies, web beacons, or server logs—this helps us optimize the Website and your experience:
  • Device & Browsing Details: Device type (e.g., smartphone, laptop), operating system, browser version, IP address (to approximate location for shipping optimization), and browsing activity (e.g., pages visited, time spent on the Website, links clicked, referral source for how you found the Website).
  • Cookie Data: We use cookies (small text files stored on your device) to remember your preferences (e.g., language settings, saved items in your cart) and track Website performance. You can manage or disable cookies through your browser settings, though disabling certain cookies may limit access to full Website features (e.g., checkout functionality).

2. How We Use Your Information

We use your personal information only for legitimate, business-related purposes, and never sell or rent it to third parties for marketing. Key uses include:
  • Process & Fulfill Orders: Verify your identity, process payments (via third-party providers), ship products to your provided address, and send order updates (e.g., confirmation emails, shipping tracking links).
  • Provide Customer Service: Respond to your questions, resolve issues (e.g., returns, refunds, defective products), and follow up on requests submitted to service@dagmedawer.com.
  • Improve the Website & Services: Analyze browsing and order data to enhance Website functionality (e.g., optimizing navigation, updating product listings), personalize content (e.g., showing relevant product recommendations), and fix technical errors.
  • Send Communications: Deliver essential updates (e.g., refund confirmations, delivery delays) via email. You may opt out of non-essential communications (e.g., promotional offers for new Dr. Martens styles) at any time by clicking the “unsubscribe” link in our emails.

3. How We Protect Your Information

We prioritize the security of your personal data and implement industry-standard measures to prevent unauthorized access, disclosure, or misuse:
  • Secure Storage: Payment information is handled by PCI DSS-compliant third-party payment providers (e.g., credit card processors) to ensure data safety—we do not store full payment details on our servers.
  • Data Encryption: We use SSL/TLS encryption technology to protect information transmitted between your device and the Website (e.g., order details, account credentials).
  • Access Controls: Only authorized team members with a legitimate business need (e.g., processing orders, resolving customer issues) have access to your personal information.
  • Retention Limits: We store your personal information only for as long as necessary to fulfill the purposes outlined in this Policy (e.g., order history is retained for tax and record-keeping needs) or as required by law. Once no longer needed, data is securely deleted or anonymized.

4. Third-Party Sharing

We share your personal information only with trusted third parties who assist us in operating our business—and these parties are required to protect your data and use it only as we instruct. Key third-party partners include:
  • Payment Providers: To process and secure payments (e.g., verifying card details, preventing fraud).
  • Shipping Carriers: To deliver your orders (we share your shipping address and contact details to ensure timely delivery and provide tracking updates).
  • Service Providers: To maintain the Website (e.g., web hosting, technical support), manage customer communications (e.g., email service providers for order updates), or analyze Website performance (e.g., tools to track browsing activity).
We may also disclose information if required by law (e.g., responding to a court order, complying with regulatory requests) or to protect our rights, property, or the safety of our customers, staff, or the public.

5. Your Privacy Rights

You have the right to access, correct, or delete your personal information held by us. To exercise these rights:
  • Access/Update Your Data: Log into your Website account (if created) to view or edit your personal details (e.g., shipping address, email preferences).
  • Request Deletion/Correction: Contact our customer service team at service@dagmedawer.com with your request—include your name and order number (if applicable) to help us locate your data, and we will respond within a reasonable timeframe.
  • Opt Out of Communications: Unsubscribe from non-essential emails by clicking the “unsubscribe” link in any promotional email we send.
Please note: Some data (e.g., order records, payment transaction history) may be retained for legal or business purposes even if you request deletion.

6. Modifications to This Policy

We may update this Privacy Policy periodically to reflect changes in our data practices, legal requirements, or Website functionality. When we make updates, we will post the revised Policy on the Website (drmartenis.com). Your continued use of the Website or our services after the update constitutes your acceptance of the new terms. We recommend reviewing this Policy regularly for any changes.

7. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please reach out to us:
  • Email: service@dagmedawer.com
  • Website: drmartenis.com
  • Mailing Address: 197 Todd Lane, Smyrna, Tennessee 37167, United States